Digital Marketing Portfolio — 2025/26
Yek Raj Pun Magar
Digital Marketing Specialist  ·  Performance Marketer  ·  Content Creator
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Yek Raj Pun Magar
5.4M
Total Views Generated
4X
Revenue Growth Achieved
$1.25
Cost Per Lead
+509%
Engagement Growth
Who I Am
About Me
Full-stack digital marketer. Data-driven. Results-obsessed.

I'm a full-stack digital marketer with over 4 years of hands-on experience managing paid campaigns, building content systems, and optimizing digital funnels for measurable growth. I'm passionate about creating strategies that are backed by data, not assumptions.


What sets me apart is my structured approach — I don't just run ads or post content; I build systems that test, optimize, and scale results consistently. Whether it's a lead generation campaign, brand awareness push, or full-funnel performance strategy, every decision is rooted in analytics and aligned with business objectives.

🎯
Data-Driven Strategy
Every campaign decision backed by real metrics, not guesswork.
⚡
Full-Funnel Thinking
From Awareness → Engagement → Conversion → Retention.
🔬
Test, Optimize, Scale
Systematic creative testing to find winners, then scale aggressively.
🤝
Client-First Results
Revenue growth and real business impact — not vanity metrics.
Proven Results
Case Studies
Real campaigns. Measurable outcomes. Data-verified results.
CASE STUDY — 01
Education Consultancy Campaign
Overseas Education
★ Metrics verified — visuals recreated for confidentiality
Goal
Generate qualified leads and increase brand awareness for an overseas education consultancy targeting students seeking abroad opportunities.
Strategy
Full-funnel campaign (Awareness → Lead Gen) with audience segmentation, warm retargeting, and multi-format creative testing across hooks and ad types.
Tools Used
Meta Ads ManagerMeta Business SuiteCanva ProLead AdsAudience Retargeting
Results
120K
Total Reach
120
Qualified Leads
$1.25
Cost Per Lead
14 Days
Campaign Duration
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CASE STUDY — 02
Baby Products Brand Growth Campaign
E-Commerce / Retail
★ Metrics verified — visuals recreated for confidentiality
Goal
Increase brand visibility, drive product sales, and build customer engagement for a growing baby products brand in the e-commerce space.
Strategy
Structured content calendar with funnel-based paid ads (TOF–MOF–BOF), catalogue campaigns, click-to-message ads, and ManyChat automation for instant buyer responses.
Tools Used
Meta Ads ManagerManyChatCatalogue AdsClick-to-MessageCanva ProCapCut
Results
500+
New Customer Messages / 30 Days
2X
Revenue Growth
861K
Paid Views
$0.98
Average CPC
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CASE STUDY — 03
Food Supplements Brand Performance Campaign
Health & Wellness — Health Spell Nepal
★ Metrics verified — visuals recreated for confidentiality
Goal
Increase revenue, strengthen brand visibility, and build an active community of engaged customers for a health & wellness supplements brand.
Strategy
Full-funnel marketing with educational content strategy, WhatsApp & Facebook community building, ManyChat automation, 30-day engagement calendar, B2B market research for corporate collaborations, and comprehensive paid ad campaigns across product lines.
Tools Used
Meta Ads ManagerManyChatWhatsApp BusinessMeta Business SuiteCanva ProCapCutGoogle SheetsB2B Research
Results
5.4M
Total Page Views
4X
Revenue Growth
+53.8%
Follower Growth
332K
Ad Impressions
1,357
Total Messages
87
Sales Conversions
$0.14
Cost Per Message
NPR 577K
Total Sales Revenue
📊 Campaign Strategy Deck
Strategy Slide 1
Slide 1 — Campaign Overview: Road to 1,000 Bottles/Month
Strategy Slide 3
Slide 3 — Executive Summary & Core Strategy
Strategy Slide 6
Slide 6 — Digital Strategy Framework
📸30-Day WA Content Calendar★ Metrics verified — visuals recreated for confidentiality
WhatsApp 30-Day Engagement Calendar — structured daily content plan (Health Facts, Polls, Quizzes, Habit Check-ins).
WhatsApp 30-Day Engagement Calendar — structured daily content plan (Health Facts, Polls, Quizzes, Habit Check-ins).
📸Meta Ad Performance Report★ Metrics verified — visuals recreated for confidentiality
Health Spell Meta Ad Report — May 2025 campaign budget tracker: $200 total spend, 332K impressions, 1,357 messages, 87 sales, 6.41% conversion rate.
Health Spell Meta Ad Report — May 2025 campaign budget tracker: $200 total spend, 332K impressions, 1,357 messages, 87 sales, 6.41% conversion rate.
📸Facebook Community — Health Spell Family★ Metrics verified — visuals recreated for confidentiality
Health Spell Family Facebook Group — 89-member private wellness community built for customer retention and brand loyalty.
Health Spell Family Facebook Group — 89-member private wellness community built for customer retention and brand loyalty.
📸Facebook Page Views — 5.4M Views★ Metrics verified — visuals recreated for confidentiality
Facebook Professional Dashboard showing 5,405,653 total views (Mar–Nov), 577K 3-second views, 35K 1-minute views — 85.5% from Reels.
Facebook Professional Dashboard showing 5,405,653 total views (Mar–Nov), 577K 3-second views, 35K 1-minute views — 85.5% from Reels.
📸Audience Growth Dashboard★ Metrics verified — visuals recreated for confidentiality
Facebook Audience Insights — 1,422 total followers with +53.8% growth (Mar–Jun 2025), 291 net follows, audience 74.7% from Kathmandu, Nepal.
Facebook Audience Insights — 1,422 total followers with +53.8% growth (Mar–Jun 2025), 291 net follows, audience 74.7% from Kathmandu, Nepal.
📸Sales Tracking Sheet★ Metrics verified — visuals recreated for confidentiality
Healthspell monthly sales worksheet — Total Sales: NPR 577,196.51 tracked across product lines (Collagen, Detox Liver, Supergreens, Vita ADK, Magni-Strength).
Healthspell monthly sales worksheet — Total Sales: NPR 577,196.51 tracked across product lines (Collagen, Detox Liver, Supergreens, Vita ADK, Magni-Strength).
📸B2B Market Research★ Metrics verified — visuals recreated for confidentiality
B2B Collaboration Research Sheet — systematic outreach to Customized Gift Shop businesses identifying co-promotion & corporate gifting opportunities.
B2B Collaboration Research Sheet — systematic outreach to Customized Gift Shop businesses identifying co-promotion & corporate gifting opportunities.
CASE STUDY — 04
UAE Job Hiring & Visa Lead Campaign
Overseas Employment Services
★ Metrics verified — visuals recreated for confidentiality
Goal
Generate high-intent leads for UAE job placement and visa services, rapidly grow page engagement, and build a warm WhatsApp community of job seekers.
Strategy
Funnel structure (Awareness → Engagement → Lead Ads), weekly content calendar with script-based conversion content, WhatsApp community building across multiple job categories, and message automation for lead filtering.
Tools Used
Meta Ads ManagerLead AdsWhatsApp BusinessManyChatCanva ProMeta Business Suite
Results
70+
Leads in 3 Days
+509%
Page Engagement Growth
50+
WhatsApp Community Members
38K
Post Views (Single Reel)
📸WhatsApp Community — Dubai Jobs★ Metrics verified — visuals recreated for confidentiality
WhatsApp Community showing multiple Dubai job category groups (Security, Construction, Hotel, Warehouse, Sales, Driver, House Maid) — proof of community building.
WhatsApp Community showing multiple Dubai job category groups (Security, Construction, Hotel, Warehouse, Sales, Driver, House Maid) — proof of community building.
📸Meta Ads Manager — Live Campaigns★ Metrics verified — visuals recreated for confidentiality
Meta Ads Manager showing active lead gen, awareness & Dubai targeting campaigns with cost-per-result and budget data.
Meta Ads Manager showing active lead gen, awareness & Dubai targeting campaigns with cost-per-result and budget data.
📸Lead Export — Google Sheets★ Metrics verified — visuals recreated for confidentiality
Google Sheets lead export from Facebook Lead Ads — UAE job campaign showing captured lead form data.
Google Sheets lead export from Facebook Lead Ads — UAE job campaign showing captured lead form data.
📸Post Insights — Boosted Reel★ Metrics verified — visuals recreated for confidentiality
Facebook/Instagram Post Insights — 38K Views, 37K Reach, 468 Interactions, 48min Watch Time on a single boosted Reel.
Facebook/Instagram Post Insights — 38K Views, 37K Reach, 468 Interactions, 48min Watch Time on a single boosted Reel.
📸Page Views — +487% Growth★ Metrics verified — visuals recreated for confidentiality
Facebook Professional Dashboard — 55,950 views with +487% growth spike (Custom: 12–18 Feb).
Facebook Professional Dashboard — 55,950 views with +487% growth spike (Custom: 12–18 Feb).
What I Do
Services I Offer
End-to-end digital marketing — from strategy to execution to scale.
🎯
Paid Media Management
End-to-end campaign management on Meta, Google, TikTok & Snapchat Ads. Audience research, A/B testing, bid optimization & reporting.
📊
Lead Generation & Funnel Strategy
Full-funnel lead systems that attract, engage and convert high-intent prospects — from landing pages to follow-up automation.
📱
Social Media Strategy & Management
Consistent, on-brand social presence with structured content calendars, community management and engagement strategies.
⚡
Campaign Optimization & Scaling
Systematic analysis to identify winning creatives, audiences and bids — then scaling what works and cutting wasteful spend.
🤖
Automation Setup (ManyChat)
Intelligent chatbot flows on WhatsApp, Messenger & Instagram DM to qualify leads, handle inquiries and nurture prospects 24/7.
🎨
Content Planning & Creative Direction
Content strategies, post scripts, editorial calendars and scroll-stopping visual creatives using Canva Pro & CapCut.
Toolkit
Skills & Tools
40+ tools across advertising, analytics, SEO, design, automation & AI.
📢 Advertising & Paid Media
Meta Ads ManagerGoogle AdsTikTok Business CenterSnapchat AdsGoogle AdSenseMeta Pixel
📊 Analytics & Tracking
Google Analytics (GA4)Google Search ConsoleGoogle Tag ManagerGoogle Keyword PlannerMeta Business SuiteUTM Builder
🔍 SEO & Keyword Research
SEMrushAhrefsUbersuggestMozYoast SEOScreaming Frog
🤖 Automation, CRM & Email
ManyChatHubSpot CRMZoho CRMZoho SocialMailchimpBrevo (Sendinblue)
🎨 Content & Creative Tools
Canva ProCapCutAdobe ExpressChatGPTClaude AI
🌐 Funnel & Landing Pages
ClickFunnelsLinktreeCarrdLeadpagesWordPressShopify
📋 Project Management
NotionTrelloAsanaSlackGoogle WorkspaceWhatsApp Business
Let's Connect
Get In Touch
Ready to grow your brand? Let's build something remarkable together.
Phone
Phone / WhatsApp
+971 505 990 528
Email
Work Email
nexpalemarketingofficial@gmail.com
Email
Personal Email
y9809807920@gmail.com
LinkedIn
LinkedIn
linkedin.com/in/yek-raj-pun-magar
Ready to Scale Your Brand?
Let's discuss your goals and build a strategy that delivers real results.
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