Goal
Increase revenue, strengthen brand visibility, and build an active community of engaged customers for a health & wellness supplements brand.
Strategy
Full-funnel marketing with educational content strategy, WhatsApp & Facebook community building, ManyChat automation, 30-day engagement calendar, B2B market research for corporate collaborations, and comprehensive paid ad campaigns across product lines.
Tools Used
Meta Ads ManagerManyChatWhatsApp BusinessMeta Business SuiteCanva ProCapCutGoogle SheetsB2B Research
Results
NPR 577K
Total Sales Revenue
📊 Campaign Strategy Deck

Slide 1 — Campaign Overview: Road to 1,000 Bottles/Month

Slide 3 — Executive Summary & Core Strategy

Slide 6 — Digital Strategy Framework
📸30-Day WA Content Calendar★ Metrics verified — visuals recreated for confidentiality
WhatsApp 30-Day Engagement Calendar — structured daily content plan (Health Facts, Polls, Quizzes, Habit Check-ins).
📸Meta Ad Performance Report★ Metrics verified — visuals recreated for confidentiality
Health Spell Meta Ad Report — May 2025 campaign budget tracker: $200 total spend, 332K impressions, 1,357 messages, 87 sales, 6.41% conversion rate.
📸Facebook Community — Health Spell Family★ Metrics verified — visuals recreated for confidentiality
Health Spell Family Facebook Group — 89-member private wellness community built for customer retention and brand loyalty.
📸Facebook Page Views — 5.4M Views★ Metrics verified — visuals recreated for confidentiality
Facebook Professional Dashboard showing 5,405,653 total views (Mar–Nov), 577K 3-second views, 35K 1-minute views — 85.5% from Reels.
📸Audience Growth Dashboard★ Metrics verified — visuals recreated for confidentiality
Facebook Audience Insights — 1,422 total followers with +53.8% growth (Mar–Jun 2025), 291 net follows, audience 74.7% from Kathmandu, Nepal.
📸Sales Tracking Sheet★ Metrics verified — visuals recreated for confidentiality
Healthspell monthly sales worksheet — Total Sales: NPR 577,196.51 tracked across product lines (Collagen, Detox Liver, Supergreens, Vita ADK, Magni-Strength).
📸B2B Market Research★ Metrics verified — visuals recreated for confidentiality
B2B Collaboration Research Sheet — systematic outreach to Customized Gift Shop businesses identifying co-promotion & corporate gifting opportunities.